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“They’ve got you to enable notifications, since they can be helpful, but now they’ve co-opted that notification consent to send you marketing notifications.”

Alex Ellisalexanderell.is ↗

You turn on alerts to know when your order is ready. A week later the same app pings you about a celebrity salad. The only switch is all or nothing, and that is on purpose. Every marketing push rides on consent you gave for something else.