“Stop linking to your Instagram, your TikTok, your Linktree. Have a real website at a domain you own.”
The gospel of personal infrastructure, delivered with appropriate hostility. A website costs ten dollars a year and outlasts every platform you would otherwise put your work on. The author has watched two decades of friends’ photography portfolios, blogs, and music collections vanish when the host of the month died. The lesson never sticks. Maybe shouting helps.