“Luminate’s "Top Entertainment Trends for 2023" report found that of the 3,900 US-based respondents surveyed, "50% of consumers who have bought vinyl in the past 12 months own a record player, compared to 15% among music listeners overall."”
Half the people buying vinyl can’t play it. Streaming brought in 84% of music revenue in 2022, so the record is a collectible sold to superfans and the listening still happens on streaming. Taylor Swift’s Midnights moved 945,000 vinyl copies. Labels found a way to sell the same album twice, and the second copy is wall decor.