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“Many of their claims directly contradict public statements made by Googlers over the years, in particular the company’s repeated denial that click-centric user signals are employed”

Rand Fishkinsparktoro.com ↗

Google spent years telling site owners that clicks don’t drive rankings. The leaked documents describe NavBoost, which counts clicks, long clicks and short clicks, and feeds on logged-in Chrome data. The source claims hunger for clickstream data was a key reason Chrome exists. The browser was never the product. You were.