“Google is no longer trying to index the entire web. In fact, it’s become extremely selective, refusing to index most content.”
New domains used to show up in Google within an hour, with no backlinks. Now Google indexes new posts fast, then quietly drops them and never brings them back. Big brands get most of their pages indexed. Small blogs have to prove Google needs them. The company that built its business on organizing the world’s information now only organizes the parts with a recognizable logo.