“Google’s decision to kill off third-party cookies has already elicited multiple antitrust lawsuits and a U.S. congressional probe.”
Google kills the third-party cookie and calls it privacy. Its own logged-in data from Search, YouTube and Android keeps working fine. Everyone else has to target ads through a Privacy Sandbox that Google designs and controls. The UK regulator noticed. Removing your competitors’ tracking while keeping yours is not a privacy policy.