“Several years ago, to deal with the competitive threat of header bidding – a way for multiple ad exchanges to get a fair shot at winning an automated auction for ad space – Google allegedly hatched a plan called "Jedi" to ensure that its ad exchange always won.”
Jedi rigged the auctions so Google’s exchange won. When Facebook threatened to back header bidding, Jedi Blue allegedly bought it off with quotas and help identifying Apple users. A Google memo bragged about slowing down Europe’s privacy law. The company that lectures everyone on privacy was working to delay it.