“The new Twilio wants to help companies collect, use and even make up customer data, all with the goal to drive more sales.”
Twilio sold itself to developers with a three-word billboard on the 101. Two rounds of mass layoffs later, the sign says Customer Engagement Platform and needs a blog post to explain it. The company that once moved text messages now wants to invent data about the people receiving them. Miguel Grinberg quit after almost four years rather than help sell that.