“At this point, the price Amazon charges these third party sellers has grown to nearly 50% of its revenue.”
Amazon dropped its price parity contracts in 2019 and rebuilt them in code. List cheaper anywhere else and your product disappears from where shoppers click. Seller fees hit an estimated $123 billion last year and pay for “free” shipping, and sellers bake them into prices everywhere. Amazon’s own documents predicted the result: “prices will go up.”