“Amazon used an internal term called "Iliad" to describe the process, referencing Homer’s epic poem about the Trojan War, the agency said, citing a report by Insider.”
Amazon named its own Prime cancellation flow after an epic poem about a war. The FTC says leadership slowed or rejected fixes because easier cancelling “adversely affected Amazon’s bottom line”. Prime has more than 200 million members at $139 a year. Amazon’s spokesperson says customers love Prime, which is why it has to trap them in it.