“The proposal would also severely curtail or, in some cases, even prohibit companies from communicating with their customers, in violation of the First Amendment.”
The FTC wants canceling to be as easy as signing up. The cable lobby, whose members include Disney, Paramount and Warner Bros. Discovery, calls that a First Amendment violation. Streaming churn hit 5.8% a month in 2022, up from 3.2% in 2019, and the whole fight is about keeping the exit door hard to find. The game industry says letting you cancel immediately would stop it from pitching you a discount first, which is the entire point.