“They could do this because Amazon’s Brand Registry only respects issued trademarks.”
Cliff Stoll sold handmade Klein bottles on Amazon for five years and earned 199 five-star reviews. A Shenzhen seller registered a trademark, filed it with Amazon’s Brand Registry and took over the listing to sell blackhead removers. Stoll can’t get it back. Amazon built a system where a filed trademark beats 25 years of actually making the thing.