“AI-generated” can describe something quite different from the notion viewers might initially have.
A free channel of AI-made films, ad supported, on a box with 500 other free channels. Fairground pays its creators with contest prizes and a 50% cut of whatever the ads bring in, which for a FAST channel is close to nothing. The “over 100 filmmakers” are the product. Roku gets filler that costs it zero and runs forever.