“Text at the bottom of emails shown in court docs reads, "This is not a marketing email," and claims the messages were notifications of recent account changes.”
People signed up for Experian’s free membership to freeze their credit. They got pitches for dark web monitoring and FICO boosts with no opt-out link. The fine is $650,000, payable in seven days. That is a parking ticket for a credit bureau, and the free credit freeze was the bait all along.