“We want to signal and prime the pump with our own major tech purchases of the U.S. government that this is the way we move the internet of things market to be more secure,” she said.
The Cyber Trust Mark is voluntary and modeled on Energy Star. UL Solutions and ten other private firms run the certification. Manufacturers who skip it lose nothing until a planned executive order makes federal buyers require it by 2027. The first winners are the labs that sell the testing.