“despite Google solemnly promising that “all existing links will continue to redirect to the intended destination,” it went read-only a few years back, and now they’re finally sunsetting it in August 2025.”
Google promised goo.gl links would keep working and is turning them off in August. Matt Godbolt had to scrape search APIs, Stack Overflow dumps and archive.org to recover 12,298 of his own links. Every short link from a big company is a loan, and the company can call it in.