““Instead of deprecating third-party cookies,” Google revealed today that it will “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing.””
In 2020 Google promised to phase out third-party cookies and fingerprinting in Chrome by 2022. Four years and a “Tracking Protection” test later, the plan is a settings prompt. Google’s stated reason is the “impact on publishers, advertisers, and everyone involved in online advertising.” The ad company weighed your privacy against the ad business, and the ad business won.