“For example, Carrefour said a bottle of sugar-free peach-flavoured Lipton iced tea, produced by PepsiCo, shrank to 1.25 litres (0.33 gallon) from 1.5 litres, resulting in a 40% effective increase in the price a litre.”
Carrefour tagged 26 products from Nestlé, PepsiCo and Unilever as shrunk and pricier. The stickers went up days before contract talks with those same suppliers that end by 15 October. This is a negotiating tactic dressed as consumer protection. Shoppers get the truth only because a retailer wants a better wholesale price.