“Sellers often hide these additional, mandatory charges by using small type, vague descriptions or misleading wording such as “service fees,” by bundling them with legitimate charges like taxes, or revealing them clearly only after the consumer has invested time in the transaction.”
SB 478 would ban advertising any price that leaves out mandatory charges other than government taxes and fees. Hotels, car rentals and concert tickets all built business models on revealing the real price only after you’ve sunk time into the purchase. The rule is simple. The price you see is the price you pay. That a state needs a law to say so tells you how normal the scam became.