“The alternative is you would have to contact 600 companies and say, please delete my information. And who’s got time for that?”
One form instead of 600 letters, with a 45-day clock and $200 per day per person for brokers who ignore it. The tell is that Cal Privacy already had to fine 12 brokers just for failing to register. These companies would not even fill out the form announcing they exist. Enforcement volume is the only thing that decides whether this works.