“The 40 or so articles, all of which appear to be SEO-driven travel guides, are comically bland and similar to one another.”
Jonah Peretti called SEO spam at a tenth of the cost “depressing and dystopian.” Weeks later BuzzFeed ran about 40 AI travel guides, and nearly every one has a “hidden gem.” Seven of them open with some version of “Now, I know what you’re thinking.” The CEO described the content farm in detail, then built it.