“After a shopper leaves a review on Amazon.com, that review will then appear on the merchant’s site wherever Buy with Prime is enabled.”
Buy with Prime opens to every US merchant on Jan. 31. Wyze reports 25% higher conversion and Trophy Skin over 30%. Amazon pitches it as a way for merchants to own their customer relationships while it handles the checkout, the shipping and now the reviews. A store whose checkout, logistics and social proof all belong to Amazon is an Amazon storefront with a different URL.