“If we truly believe in our mission to help make the internet hop faster, then the fundamental system that sits between your users and your services shouldn’t be a premium add-on.”

Bunny is making DNS free, which sounds generous until you spot the upsell. Free DNS gets you in the door for their CDN and security products, where the real billing lives. It is the classic loss leader. Free at the layer that funnels you to the layer that charges.