“Let me put things a different way: Microsoft just gave itself a full-screen ad in search results by faking an AI interaction.”
Type “Chrome” into Edge on a new Windows 11 machine and Bing opens a full-screen chatbot that claims to be searching for “news articles about Bing features.” Same text every time, on multiple machines, across countries. It is canned ad copy dressed as GPT-4, and it pushes every real result off the screen. Microsoft found a use for its chatbot: lying about being a chatbot.