“It took 4 years and half a dozen projects launched for Michael to find a product that took off”
Ali Abdaal made $4.8 million in 2021. Julia Evans cleared $30,000 in one month of zines. These are the winners, and it took one of them four years and six launches to find something that worked. Survivorship bias is the whole genre. For every full-time creator there are thousands with a Substack and a day job.