“The principles of the Fediverse, with an emphasis on local control, quality content, and social value, are far more aligned with our public purposes than those of avowedly commercial networks like Threads or Twitter.”
The BBC now runs social.bbc, a Mastodon server for its own accounts only, starting with R&D, Radio 4 and 5 Live. The domain itself proves the accounts are genuine, with no platform renting out verification. Mastodon has about 2 million monthly users, and the BBC calls this an experiment it will judge on cost. A public broadcaster owning its own front door should not need a business case.