“Throughout the years, what I saw was that every time we use machine learning to improve the consumer experience, things got really good really quickly”
Kevin Systrom and Mike Krieger’s new app is a machine-learning news feed drawn from a curated list of publishers. Tap a story and it serves you more like it. Instagram made Systrom a believer in machine-learned recommendations, and he calls the result “really good.” Publishers supply the articles, and the founders own the feed that ranks them.