“Authorities in Japan, Turkey, Israel, and Armenia have acquiesced.”
Apple wants rights to a black-and-white Granny Smith in Switzerland, where the 111-year-old Fruit Union Suisse has used a red apple with a white cross as its logo. Between 2019 and 2021 Apple filed more trademark oppositions than Microsoft, Facebook, Amazon and Google combined. Its targets include a pear logo, a singer called Frankie Pineapple and a school district. The company didn’t invent apples, but it has the lawyers to act like it did.