“The findings underscore that strong protections against data breaches in the cloud, like end-to-end encryption, have only grown more essential since last year’s report and the launch of Advanced Data Protection for iCloud.”
Apple paid for a study, and the study found that people need Apple’s product. The numbers are real: 2.6 billion records exposed in two years and over 80 percent of breaches involving cloud data. iCloud encrypts only 14 data categories end to end by default. Backups, Notes and Photos wait behind an opt-in setting. Making it the default would do more than a commissioned report.