“With iPhones running iOS 14.6 and below, Apple’s Personalized Advertising privacy setting was turned on by default, leaving users to seek out the control on their own if they wanted to protect their information.”
France’s CNIL fined Apple €8 million for dropping ad identifiers on iPhones without consent. This is the company that puts “Privacy. That’s iPhone.” on 40-foot billboards. Its ad business will net an estimated $5.4 billion this year. Apple crippled Facebook’s ad tracking in 2021 and left its own switched on by default.