“Apple has reportedly revised sales estimates down from 3 million a year to 900,000 a year, as the company has revised the headset’s form factor and utility.”
The headset costs Apple over $1 billion a year and the sales forecast just fell by 70%. Craig Federighi kept his distance and Johny Srouji called it a “science project.” Apple dropped the plan to sell it at a loss and will sell it at cost instead. When your own software chief won’t touch it, the customers are the beta testers.