“Some employees within Apple are said to have suspected that the endeavor was likely to fail from the beginning, and they referred to the car as “the Titanic disaster” instead of its “Project Titan” codename.”
Apple spent more than $10 billion over a decade and four project leads and never shipped a car. It could not build the self-driving software, which was the whole point. More than 2,000 employees now get split between the AI team and the layoff list. The engineers named it the Titanic. Management needed $10 billion to agree.