“While Apple effectively tracks users on its own platform, the pre-installed apps are exempted from displaying a message asking permission to track users.”
Only about 25% of iOS users let apps track them now. Facebook, YouTube and Snap lost billions. Apple’s share of mobile ad budgets rose to 15%, and its ads team is set to nearly double. Third-party apps get the scary tracking prompt. Apple’s own apps don’t. Privacy was the pitch. A monopoly on the targeting data was the product.