“But Girard’s finding went deeper: it’s not only what they do, but what they want that we also mimic.”
Most of what you want, you picked up from someone else, and then told yourself it was your idea. That’s Girard’s point. Every feed, influencer and ad campaign runs on it. The list of tactics is mostly about slowing down long enough to notice. The fact that you need a list says how well it works on you.