“We haven’t yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion.”
Amazon’s “Just Walk Out” technology was supposed to revolutionize retail. Eight years later, they’re closing every Go and Fresh store to focus on Whole Foods. The cashierless tech lives on in 360 third-party locations, but Amazon couldn’t make it work in their own stores. Billions spent on a proof of concept they’re now selling to others.