“Alexa also remains unprofitable. Amazon has never charged for access to Alexa, instead infusing it into its lineup of smart speakers, tablets and other devices.”
Amazon will charge $19.99 a month for Alexa+ or bundle it with Prime. Alexa has never made money, and Amazon has lost tens of billions on devices. Over 500 million Alexa devices are out there. Amazon finally wants to get paid for the speakers it sold at a loss.