“The last decade rewarded marketing arbitrage. Agentic commerce rewards product truth.”
AI agents drove 20% of holiday retail sales. The 14-click customer journey compressed to one or two interactions. If your shipping speed and return policy aren’t in structured data, you’re invisible. Amazon’s $60 billion ad business depends on long shopping journeys. Those journeys are disappearing. Marketing-first brands built on arbitrage are about to learn what product truth means.