“We have only increased prices twice in the 24 years since adopting this model; the last increase was in early 2022, nearly five years ago.”
Two price increases in 24 years, no paywall gymnastics, no ad tech, no private equity. Twenty percent to match inflation and they still felt the need to explain themselves. Every publication that torched its credibility chasing scale should look at the outfit that just asked its readers for six dollars a month and got it.