“We’re spending just shy of $1.5 million/year on AWS S3 at the moment to host files for Basecamp, HEY, and everything else.”

37signals pays almost $1.5 million a year for S3. It is buying 18 petabytes of Pure Storage for about $1.5 million plus support and expects to save nearly $5 million over five years. Every day past June 30 costs $5,000. Cloud pricing works until someone does the math.